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The Denim Industry Makes A Major Foray Into Sustainability, Reports Textiles Intelligence

Indications from the December 2019 edition of Denim Premiere Vision (Denim PV), which was held in London, UK, during December 3-4, 2019, suggest that the denim industry has made a major foray into sustainability, according to a report in Issue 201 of Textile Outlook International from the global business information company Textiles Intelligence.

Sustainable denim was a "most wanted" consumer product category during 2019. Appropriately, the December 2019 edition of Denim PV, unlike previous editions, was marketed as "the responsible denim fashion event".

In keeping with this motto, the major theme at Denim PV was environmental sustainability and almost all of the exhibitors presented innovations that reflected this theme. Notably, the exhibitors represented approximately 33% of the denim industry and, perhaps more significantly, they represented approximately 90% of the "premium" denim industry.

Many of the exhibitors proudly displayed certificates that recognized their efforts in sustainability, and many exhibitors advertised key products that had been certified as compliant with various environmental standards.

Noteworthy exhibitors included Bossa, a denim manufacturer based in Turkey, which presented a range of fabrics made using recycled organic cotton, Tencel Lyocell fiber with Refibra technology and Lycra T400 fiber with EcoMade technology.

The fibers used in the fabrics are widely considered to be trailblazing examples of environmental sustainability. The fabrics themselves are dyed using Bossa's Saveblue technology, which is said to consume 85% less water than conventional dyeing technologies.

Also, Naveena Denim, a denim manufacturer based in Pakistan, presented a fabric called Hemp Denim at the fair. The fabric is made using increasingly popular hemp fiber and its manufacture consumes 70% less water than the manufacture of cotton fabric.

Meanwhile, KilimDenim, a denim manufacturer based in Turkey, presented its Cactus indigo dyeing technology which is designed to reduce the amount of water consumed during the indigo dyeing process, particularly during the rinsing stage.

Dyeing processes which utilize the technology are said to consume 93% less water compared with conventional dyeing processes.

Also at the December 2019 edition of Denim PV, a trend area was hosted which was dedicated to the presentation of design trends for the spring/summer 2021 season. The trends suggest that innovation in environmental sustainability will be a major focus for the denim industry looking ahead. In particular, organic fibers, recycled fibers, and recycled materials will be key ingredients for use in the manufacture of denim in the future.

Contacts:
Emily Burke
Editor and Marketing Coordinator
emily.burke@textilesintelligence.com

Kate Lloyd
Deputy Managing Editor
editorial@textilesintelligence.com

Email: subscriptions@textilesintelligence.com
Tel: +44 (0)1625 536136
Textiles Intelligence, Pentland House, Village Way, Wilmslow SK9 2GH

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