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Augusta Sportswear Acquires Pacific Headwear

Augusta Sportswear Brands has announced that it has acquired Pacific Headwear, a privately held company based in Coburg, Oregon. The terms of the agreement were not announced. Augusta, headquartered in the US, is a leading designer, manufacturer, and marketer of innovative high-performance activewear and spiritwear for teams, coaches, athletes, and fans.

With its strong brand name and international reputation as a leader in the team and lifestyle headwear category, Pacific Headwear is an ideal complement to the Augusta current brand portfolio that includes Augusta Sportswear, Holloway, and High Five as well as their exclusive partnership with Russell Athletic on team uniforms and performance wear, according to Augusta.

"Building our portfolio of brands strategically to accelerate growth is a key priority. The acquisition of Pacific Headwear enables us to provide our customers with a compelling head to toe solution that delivers on our commitment to be a one-stop solution for our customers," Dave Elliott, CEO of Augusta said.

"This acquisition combines two great companies and a group of brands that creates amazing growth opportunities within the on-field performance, decorator and corporate channels. We think Augusta is an ideal fit for Pacific Headwear, and I'm confident that we will honor and build on the tremendous Pacific heritage while providing a platform for growth that ensures continued success for many years to come. We look forward to welcoming the Pacific Headwear Team, and it's over 200 dedicated employees to the Augusta family," Elliott added.

"For 20 years, Pacific Headwear has worked diligently to grow our company and portfolio of winning team and lifestyle headwear products to position ourselves as an innovative leader in the marketplace. Today's announcement is an exciting step for our organization as we look to combine the strengths of our two companies to create synergistic opportunities for our employees, vendors, and ultimately our customers," Pacific Headwear founder Don DeZarn said. (GK)

Source: Fibre2Fashion



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