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MAGIC 2019 – One Roof, One Home, One Collective

MagicIn August 14-19, 2019, MAGIC will be hosted under one roof, in one home, as one collective at the Las Vegas Convention Center. The decision to unify MAGIC was made to increase connectivity, cooperation and opportunity for its customers. Logistically, this means a shift from two venues to one. Fundamentally, it's a new perspective and a sharpened commitment to building a singular, powerful experience for our entire industry.

The heart of MAGIC is a vibrant ecosystem — and its continued vitality depends on facilitating the platforms and conversations that fuel individual categories and markets. Cultivating these communities is imperative to the authenticity of every brand we serve and what they stand for.

MAGIC is officially moving to the Las Vegas Convention Center, which will finalize an expansion in January 2021 and full renovation to a state of the art facility by 2023.

The MAGIC Shows in Las Vegas include FN PLATFORM, WWDMAGIC, SOURCING AT MAGIC, PROJECT, THE TENTS, PROJECT WOMENS, STITCH @ PROJECT WOMENS, MAGIC MENS, POOLTRADESHOW, CHILDREN'S CLUB, CURVE LAS VEGAS, and FOOTWEAR SOURCING.

The decision to unify MAGIC will help make buyers' experience more efficient and productive, while simultaneously increasing connectivity, cooperation, and opportunity for both brands and retailers. Additionally, consolidation into one venue is sustainable and helps to reduce the carbon footprint.

MAGIC owner and organizer Informa Exhibitions is committed to reigniting the MAGIC ecosystem by investing in new experiences on the show floor, additional educational programs, year-round micro-events and initiatives that foster more business for our customers.

This is just the beginning of how we will be evolving and redefining MAGIC as a fashion and culture experience for both brands and retailers.

"The move to a single venue will allow us to create unique neighborhoods, with a community feel," said Mark Temple-Smith, managing director of Informa Exhibitions' Fashion business. "Provide one-stop shopping for retailers and keep a variety of distinct shows that represent the most distinguished breadth of brands across all of fashion. We were inspired by the retail malls of Asia which offer the convenience of everything under one roof in a heavily curated, engaging and community-led way. Logistically, the move to a single campus means a shift from two venues to one. Fundamentally, though, it's a new perspective and a sharpened commitment to building a singular, powerful experience for our entire industry. We hope you'll join us this August in Las Vegas as we bring together the best of fashion at one event."

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