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Techtextil North America 2019 Experiences Record Growth

Techtextil NAATLANTA, GEORGIA (USA) — Techtextil North America (TTNA) took place February 26-28 at the Raleigh Convention Center in Raleigh, North Carolina (USA). Messe Frankfurt Inc.'s decision to move the show from its 2017 location in Chicago, Illinois (USA) back to the Southeast USA proved popular within the industry, making the 2019 edition the highest attended odd-year show to-date.

"In selecting Raleigh, North Carolina for the 2019 edition of Techtextil North America, there were two main deciding factors," according to Show Director Kristy Meade. "Our first goal was to bring the odd-year show back to the Southeast USA and closer to the center of the North American textile industry. North Carolina leads the U.S. in the textile mill industry with over 700 textile manufacturing establishments and over 42,000 industry workers. We were also looking for a location that would provide academic and association partnerships, and the proximity to NCSU's Wilson College of Textiles and The Nonwovens Institute provided multiple partnership opportunities and support for our educational programming."

TTNA'19 2019 brought 165 exhibitors to the Raleigh area from North America and beyond, and total attendance grew to 3,185 – showing a 52% increase over the Chicago (Illinois) event, with 32 countries represented in total. The number of exhibitors remained the same as Chicago. number maintained status based on the last edition. Given the number of large trade shows in 2019, that was anticipated. However, Meade believes that in 2021 TTNA will see exhibitor growth based on the success of the 2019 edition.

When asked about Messe Frankfurt's plans for future TTNA events, Meade said, "In addition to the 'even-year, Texprocess Americas co-located event' in Atlanta, we plan to continue with the 'odd-year, stand-alone' TTNA event. We believe the odd-year event presents several unique value points."

  • The location outside of Atlanta provides exposure to new markets and industry groups, allowing expanded visibility for our exhibitors.
  • The location in the Carolinas also provides drive-in access to a large portion of our visitor base.
  • The smaller size of the odd-year show creates an intimate atmosphere.

"Meade continued, "While the Raleigh event may not have had the same diversity or number of exhibitors as the even-year show, it has proven to attract high-quality attendees who know exactly what they are looking for. Our visitors have expressed a liking for both shows, and they appreciate the different experience from year to year."

Messe Frankfurt is currently in the process of selecting the location and dates for 2021 -- stay tuned.

Decision makers from all of the major industries that touch technical textiles and nonwovens attended Techtextil North America to conduct business and discover the latest product developments and industry trends. This year, visitors included top industry executives, buyers, engineers, technical directors, plant managers, product development managers, and more from the world's leading brands including Apple, Nike, Ford, Target, Lear Corporation, Georgia Pacific, Arc'teryx, Hanesbrands, Mohawk Industries, General Motors, and CamelBak, among others.

Educational Symposium

The 2019 Symposium ticketholders attended sessions covering today's hot topics in technical textiles and nonwovens. Many sessions sold out during the last weeks of pre-registration. Sessions that included "Fiber Innovation: From Concept to Commercialization", "Advancements in Nonwovens", and "Textiles in Aerospace Applications" proved to be in high demand.

The Lab: Testing Demonstration Area

A new addition to Techtextil North America, The Lab, featured short sessions and hands-on demonstrations of the latest equipment and technology used in textile testing and standards. Powered by the Textile Technology Center at Gaston College (Gastonia, North Carolina) and AATCC (American Association of Textile Chemists and Colorists), topics including electrical resistance, clothing comfort, colorfastness, water repellency, and more. Many of these complimentary, show-floor sessions were left with standing room only.

Student Research Poster Program and Tech Talks

The Poster Program returned to Techtextil North America again in 2019, this time boasting 61 participants from across the USA, making it the largest program the show has seen to date. Participants included undergraduate research students and those pursuing their Master or Ph.D. degree from North Carolina State University's Wilson College of Textiles, The Nonwovens Institute, Cornell University, Thomas Jefferson University, The University of Georgia, and more.

Participants had opportunities to share their research findings with peers and potential employers on the show floor each day, and some were given the opportunity to present their research in front of a captive audience during the three days of Tech Talks – once again powered by The Nonwovens Institute. The Tech Talks feature area remained a popular destination throughout the three days of the event.

Reception & Tours at North Carolina State University's Wilson College of Textiles and The Nonwovens Institute

Techtextil North America, North Carolina State University's Wilson College of Textiles, and The Nonwovens Institute hosted an evening of education and exploration on night two of the show. The sold-out event provided ticketholders with light hors d'oeuvres, drinks, and opportunities to network with other show attendees away from the show floor, as well as the chance to see the top-of-the-line laboratories and fabrication facilities of the Wilson College of Textiles and The Nonwovens Institute.

Attendee Statements

"I thought it was really inspiring to see all facets of the functional textiles industry," said Daniel Christe, a recent graduate of Drexel University in Philadelphia. "The symposium had great speakers, who were all selected from a broad variety of perspectives. We saw scientists, business development folks, and product management. The textiles industry has a really exciting future, and I couldn't be more excited to join it as an early career professional."

"I have made connections here that will change the future of my business," said George Gianforcaro of Indutex USA. "This has been a great show – I am so glad I came."

The show's return to the Southeast USA proved wildly popular among exhibitors who were thrilled with the high-traffic and the quality of visitor interactions:

"The show was fantastic for us," said Dan St. Louis, Director of the Manufacturing Solutions Center at Catawba Valley Community College. "We saw more customers and potential customers than any other show we have attended, and we have attended many over the years. We had a full crew manning our booth, and I still missed lunch on Tuesday and Wednesday due to seeing so many customers – which was great! I also got a lot of business after my Symposium presentation and certainly appreciated the opportunity to present. The Techtextil North America team did a great job with this event, and I look forward to coming again!"

"The show exceeded my expectations," said Hancho Lee, President of Polytex Plastics, South Korea. "It is smaller [than the Atlanta show], but with very high-quality visitors. Those walking the show really know what they were looking for, and it was brilliant."

"The floor was absolutely buzzing all day long," said Sheree Turner of Textile Industries Media Group, reflecting on day one of Techtextil North America. "We were so busy, I hardly had the chance to leave the booth. I haven't heard a negative word about [the show] yet. And the quality of attendees is very good."

TTNA On-Site Staff

Congratulations to the TTNA organizing staff in Raleigh: Ali Rosenberger, Marketing & Conference Manager; Meg Armagost, Graphic Design & Marketing Specialist; Sarah Hatcher, Sales Manager; Amy Hord, Sales Coordinator; Lassandra Smith, Operations Manager; Carina Whitaker, Operations Director; Abbe Alexander, International Sales Associate – Technical Shows; Kristy Meade, Show Director; and Dennis Smith, President & CEO.

Background Information on Messe Frankfurt

Messe Frankfurt is the world's largest trade fair, congress, and event organizer with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organizing and running their events. The wide range of services includes renting exhibition grounds, trade fair construction, marketing, personnel, and food services. With its headquarters in Frankfurt am Main (Germany), the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, visit: www.messefrankfurt.com | www.congressfrankfurt.de | www.festhalle.de

Messe Frankfurt North America is a subsidiary of Messe Frankfurt and is headquartered in Atlanta, Georgia (USA). Messe Frankfurt North America produces nine shows within the United States, Canada, and Mexico. In addition to Techtextil North America and Texprocess Americas, the North American portfolio of events includes Waste & Recycling Expo Canada, Home Textiles Sourcing Expo, Apparel Sourcing USA, and Texworld USA, INA PAACE Automechanika Mexico City, and NACE Automechanika Atlanta. For more information, visit our website at www.us.messefrankfurt.com.

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