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Gerber Technology Acquires Avametric, MCT Digital to Expand Offerings

GerberTOLLAND, CONNECTICUT (USA) – Two days after announcing that it had acquired MCT Digital, Gerber Technology announced that it also has purchased San Francisco-based Avametric.

Avametric develops leading cloth simulation technology and enables fashion brands to deliver highly accurate 3D renderings of their products on customizable avatars for e-commerce and augmented reality (AR) applications.

The Avametric purchase will position Gerber as the leader in 3D for the fashion and apparel industry, it said. The acquisition follows 12 months of collaboration between the companies after Gerber announced in November 2017 that they would be integrating Avametric's fabric simulation engine into their AccuMark® 3D platform.

"Avametric's strengths and capabilities are the perfect complement to our fully integrated software portfolio. They have the industry's best talent pool of scientists, designers and developers for 3D," said Karsten Newbury, Senior Vice President & General Manager of Software at Gerber Technology. "Our team and many of our customers have already recognized that Avametric has the best fabric simulation engine in the industry and now we are able to connect consumer-facing virtual try-on software with our AccuMark and YuniquePLM® platforms to deliver an end-to-end workflow. This allows our customers to provide their consumers personalized products 'on demand.' The deal will also help us to continue to accelerate our 3D developments for our large user base globally – helping them to significantly increase speed and productivity of the creative and development process."

Interest in 3D is growing with over 60 percent of global fashion and apparel companies planning to adopt 3D technology within the next three years, according to a recent survey Gerber conducted with their global customer base. The interest is driven by a need for speed, efficiency and a personalized consumer experience. Technology has become a key competitive differentiator with rapidly fashion trends and consumer expectations.

"Consumers are looking to buy online, but they are still going into brick and mortar stores because they lack confidence in the fit they see virtually," said Ari Bloom CEO, Avametric. "We believe a transformation is under way as consumers are adopting a virtual try-on experience that accurately portrays the fit they are looking for and our partnership with Gerber is helping us to bridge this confidence gap. Combined with the AccuMark suite and other Gerber products, we can now offer customers a personalized, on-demand shopping experience that significantly compresses the time to market. We are really excited about this opportunity to join an industry leader and make transformative changes."

The Avametric announcement was made to industry leaders at Gerber's 20th annual ideation tech conference. Transformation was the core topic as Gerber highlighted key trends in the fashion supply chain like the need to enable speed and personalization, driven by the digitalization of the fashion supply chain. Gerber also made other key announcements including:

  • The launch of a cloud-based subscription program in North America for AccuMark, the industry-leading pattern design, grading, marker making and production planning software.
  • The launch of YuniquePLM V8 cloud software, which includes a completely new and highly intuitive user interface.
  • The launch of additional subscription options early in 2019, allowing users to bundle together Gerber's software products as subscriptions (SaaS), making their solutions accessible and affordable for everyone, from start-up to full-scale global fashion and apparel brands.
  • A partnership with ExactFlat for non-apparel applications, integrating AccuMark, which will allow a user to open any 3D model and convert 3D to 2D patterns which can be passed into and modified in AccuMark.

MCT Digital acquisition adds key platform

With the MCT Digital purchase, Gerber adds modular laser-cutting technology to its existing industrial strength finishing solution hardware and software portfolio.

The addition of MCT's high-end large-format cutting builds on Gerber's heritage in the sign and graphics and packaging industries, as well as giving Gerber a key technology platform to serve its industrial markets.

MCT and Gerber are both recognized as pioneers providing integrated software and hardware solutions. Their track records of 30 and 50 years, respectively, have delivered innovative technologies that have transformed the way their customers work. Gerber invented automated cutting in 1968 and the company continues to create the world's most integrated design and production ecosystem of hardware and software in the apparel, home and leisure and transportation markets.

Gerber also revolutionized the way vinyl was designed and cut in the sign and graphics space with the introduction of OMEGA™ software and GERBER EDGE® thermal transfer printer. Likewise, Steen Mikkelsen, CEO of MCT Digital, was directly responsible for the introduction of today's print-to-cut workflow in the sign and graphics and packaging industries with his development of the i-cut® software. In 2016, MCT launched their current cutting system including proprietary laser cutting technology, winning product of the year at that year's SGIA.

"The product leadership, engineering and technical knowledge of these two companies creates countless opportunities to help our customers improve their productivity, streamline their workflows and improve overall efficiency," said Scott Schinlever, president and chief operating officer, Automation Solutions for Gerber Technology.

Gerber's financial strength, global service and support network and longstanding customer relationships, coupled with MCT's portfolio of print-to cut software and finishing technology, has the company well positioned to empower their customers in the many markets it serves, and to also position them to fully exploit high-speed digital printing which continues to change many industries.

"We are very excited about combining our technology platform with Gerber's global scale to drive growth," said Nik Mikkelson, founder and CTO, MCT Digital. "The passion, focus and culture of our two companies are very well aligned and will maintain the same standard of excellence our customers expect, and our employees' deliver."

MCT is an integrated solutions provider of hardware and software finishing solutions for the sign and graphics and packaging markets. Located in New Berlin, Wisconsin, MCT and its leadership team have been innovating in the sign and graphics and packaging segments for more than 30 years.

Gerber Technology delivers industry-leading software and automation solutions that help apparel and industrial customers improve their manufacturing and design processes and more effectively manage and connect the supply chain, from product development and production to retail and the end customer. Gerber serves 78,000 customers in 134 countries, including more than 100 Fortune 500 companies in apparel and accessories, home and leisure, transportation, packaging and sign and graphics. The company develops and manufactures its products from various locations in the United States and Canada and has additional manufacturing capabilities in China.

Source: Gerber Technology

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